Flowers De Beauvoir Town Privacy Policy

Introduction

This Privacy Policy describes how Flowers De Beauvoir Town collects, uses, stores, and protects your personal data in accordance with the General Data Protection Regulation (GDPR). This policy applies to all customers who place orders with Flowers De Beauvoir Town from De Beauvoir Town and the surrounding districts. We are committed to ensuring that your privacy is protected and that your personal data is handled lawfully and transparently.

What Data We Collect

When you interact with Flowers De Beauvoir Town by placing an order, making an enquiry, or otherwise communicating with us, we collect different types of personal data. The types of data we collect may include:

• Contact Information: Such as your name, address (including delivery address), and telephone number.
• Order Details: Including recipient's name and address, requested delivery date and time, and messages or card notes.
• Payment Information: Details required for processing payment, such as transaction details. Please note that we do not store full payment card details after the transaction is completed.
• Communications: Records of communications with you, including inquiries, feedback, and complaints.
• Website Usage Data: When you visit our website, we may collect technical data such as IP addresses, browser type, device information, and usage patterns through cookies and similar technologies.

Lawful Basis for Processing Your Data

Flowers De Beauvoir Town only collects and processes your personal data when we have a valid legal ground to do so under the GDPR. The primary lawful bases we rely upon include:

• Performance of a Contract: Most of the data we collect is necessary for us to fulfil our contractual obligations to you when you place an order.
• Legal Obligations: We may process your information to comply with legal requirements, such as record-keeping and tax laws.
• Legitimate Interests: We sometimes process your data to pursue our legitimate business interests, including improving our services, responding to inquiries, and enhancing customer experience. We always consider your fundamental rights before processing data on this basis.
• Consent: In some instances, such as for direct marketing or collecting optional information, we will ask for your explicit consent. You can withdraw this consent at any time.

How We Use Your Personal Data

Flowers De Beauvoir Town uses your personal data for several purposes, including:

• Processing and delivering your flower orders
• Managing customer relationships, including responding to queries and feedback
• Maintaining records for accounting and tax purposes
• Improving our services and website experience
• Sending marketing communications, where you have provided consent
• Detecting and preventing fraud or misuse of our services

Retention of Your Data

We retain your personal data only for as long as is necessary for the purposes described in this policy, and in accordance with our legal obligations. The criteria we use to determine retention periods include:

• Duration required to fulfil your orders and any follow-up requirements
• Legal and regulatory requirements for record-keeping (typically up to 6 years for transaction data)
• Your consent, where applicable, such as for marketing purposes
• Our business needs, balanced with your rights and freedoms

Once personal data is no longer required, we will securely delete or anonymise it.

Disclosure and Processors

In certain cases, we may need to share your data with trusted third parties, known as processors, for the following purposes:

• Payment processing by regulated financial service providers
• Delivery services for order fulfillment
• IT and website hosting providers who assist in the operation and security of our website
• Professional advisers such as accountants or auditors where legally required

We ensure that all processors are contractually bound to only use your data in accordance with our instructions and only for specified purposes, maintaining appropriate security at all times. We do not sell or rent your personal data to any third parties.

Your Rights Under GDPR

As a customer, you have several rights under GDPR regarding your personal data. These include:

• Right of Access: You may request details of the personal data we hold about you.
• Right to Rectification: If you believe any data we hold is inaccurate or incomplete, you have the right to request corrections.
• Right to Erasure: Also known as the "right to be forgotten", you can ask us to delete your personal data under certain circumstances.
• Right to Restrict Processing: You may request restriction of processing of your personal data where appropriate.
• Right to Data Portability: You can request to receive your data in a commonly used format or request its transfer to another controller.
• Right to Object: You have the right to object to certain types of processing, such as direct marketing.
• Rights Related to Automated Decision Making: Flowers De Beauvoir Town does not perform any automated decision-making or profiling on your personal data.

To exercise any of these rights, please contact us using the details provided on our website or in your order confirmation. We will respond to your request within one month, unless the request is particularly complex, in which case we will keep you informed of progress.

Protecting Your Data

We take the security of your personal data seriously and have implemented suitable physical, electronic, and managerial procedures designed to safeguard and secure the information we collect. Access to personal data is restricted to employees and processors who require it for the purposes listed above. Where we work with processors, we ensure that they also meet GDPR security and confidentiality standards.

Updates to This Policy

Flowers De Beauvoir Town may update this Privacy Policy from time to time to reflect changes in legal, regulatory, or operational requirements. Any updated version will be posted on our website, and where appropriate, we will notify you of significant changes. We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact and Further Information

If you have any questions about this Privacy Policy, your personal data, or how we comply with GDPR, please refer to the contact details provided on our website or in your order confirmation. We are committed to resolving any concerns you may have regarding your data and privacy.